- COREY'S DIGS - Sep 11, 2020 -
By James Fitzgerald
The controversy that kicked off over a poster for a new Netflix film called “Cuties” has intensified after the release of the film on September 9 in the US exploded claims by the streaming service that the artwork did not reflect the film.
“Cuties is a social commentary against the sexualization of young children,” a Netflix spokeswoman told the Daily Caller on Thursday. “It’s an award winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up – and we’d encourage anyone who cares about these important issues to watch the movie.”
However, nearly 600,000 people have signed a Change.org petition titled, “Cancel Netflix Subscription”. The French film has also prompted the hashtag #CancelNetflix to trend on social media.
Netflix stock dropped from $509 on Wednesday to $480 at mid-day on Friday — wiping several billion dollars from its valuation since the #CancelNetflix hashtag started trending — although this flux could also be attributed to general market conditions.
“I discovered the poster [at] the same time as the American public,” director Maïmouna Doucouré said in an interview this month with Deadline. “My reaction? It was a strange experience. I hadn’t seen the poster until after I started getting all these reactions on social media, direct messages from people, attacks on me. I didn’t understand what was going on. That was when I went and saw what the poster looked like.”