Jan 13, 20221 min

DEATH SPIRAL: CNN Loses 90% Of It’s Audience

- THE FIRST - JAN 12, 2022 -

CNN continued its downward death spiral in early 2022 as new data showed the cable news network shedding 80% of its total audience compared to January 2021.

“Fox News Channel kicked off the new year as the No. 1 basic cable network from Jan. 3-9, 2022, as CNN saw staggering declines, shedding nearly 90% of its early 2021 audience in multiple categories.

CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience,” reports Fox News.

“MSNBC also dropped significant viewers compared to the same week last year, losing 67% of its total audience, 80% among the key demo and 83% of younger people. MSNBC averaged only 88,000 viewers among the advertiser-coveted demo to finish behind even struggling CNN in the category. Fox News crushed both liberal options with 223,000 average viewers among the demo, and it retained at least 65% of viewers in all total day categories,” adds Fox.